Effective Advertising & Marketing

Marketing is a value-enhancing function that identifies opportunities, develops markets, and builds brands. Consequently, good marketing enables companies to charge price premiums, sustain competitive advantage, maintain long-run profitability, Understanding consumer and corporate behavior, conducting customer and competitor analysis, developing new products, branding and brand extension, pricing, designing distribution channels, and managing marketing-mix activities.
Who should attend?
Marketing executives, marketing managers and anyone who need to enhance its knowledge in marketing, sales and advertising
Course Outline
Marketing overview and Marketing strategy
Customer Driven Marketing Strategy
Buyer Behavior
Product Management
Pricing Management
Integrated Marketing Communications
Marketing communications
Consumer Behavior
Market Segmentation
Media Planning
Sales Promotion

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