Effective Advertising & Marketing

Marketing is a value-enhancing function that identifies opportunities, develops markets, and builds brands. Consequently, good marketing enables companies to charge price premiums, sustain competitive advantage, maintain long-run profitability, Understanding consumer and corporate behavior, conducting customer and competitor analysis, developing new products, branding and brand extension, pricing, designing distribution channels, and managing marketing-mix activities.
Who should attend?
Marketing executives, marketing managers and anyone who need to enhance its knowledge in marketing, sales and advertising
Course Outline
Marketing overview and Marketing strategy
Customer Driven Marketing Strategy
Buyer Behavior
Product Management
Pricing Management
Integrated Marketing Communications
Marketing communications
Consumer Behavior
Market Segmentation
Media Planning
Sales Promotion



This course will provide you with a strong understanding of the different facets that are required in developing an E-commerce business. By focusing on basics and then building up to the cutting edge solutions, participants will be able to decide where on the spectrum they lie and how they wish to tackle this important channel. The program will look at data analysis to help develop a better E-commerce decision making.


Who can do this?

Entrepreneurs, business owners and marketing professionals who have or are looking to set up an E-commerce business.



Overview of Electronic Commerce (EC)


E-Tailing Products and Services

Online Marketing

Business- to-Business E-Commerce

Web 2.0, Social Networks

Search Engine Optimization

Payment Solutions and Order Fulfillment

E-Commerce Strategy and Global Issues

Legal, Ethical and Tax Issues

Launching an E-Commerce Business

E-Commerce Business Analysis Term Project

M.s Office

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